Piaget’s presence in Nigeria reached an important milestone as a delegation led by the brand’s Chief Executive Officer, Benjamin Comar, arrived in Lagos for a series of high-level engagements hosted by Polo Luxury, Piaget’s official retail partner in the country. The visit highlighted the strengthening partnership between both houses and underscored Piaget’s commitment to deepening its connection with the Nigerian luxury market.
The visit was led by Piaget’s Chief Executive Officer, Benjamin Comar, whose presence underscored the importance of the brand’s long-standing relationship with Polo Luxury. The Piaget delegation was first received at Polo Luxury’s Lagos headquarters, where Comar met with Managing Director John Obayuwana and Executive Director, Jennifer Obayuwana and reaffirmed the maison’s confidence in the Nigerian luxury market. From there, the team proceeded to the Polo Penthouse for a press conference with select editors and media representatives. The session offered an opportunity to reflect on more than a decade of partnership and its growing relevance within Nigeria’s evolving luxury landscape. Describing the collaboration, Comar noted that working with Polo Luxury was a “natural fit,” highlighting the strong heritage and market understanding the retailer has cultivated over the years.
The discussions also touched on the evolution of Nigeria’s luxury clientele. Polo Luxury’s Managing Director, John Obayuwana, spoke about the brand’s journey with Piaget, describing their decade-long relationship as “a marriage of shared values.” He highlighted the emergence of a younger, dynamic generation of affluent consumers whose tastes continue to shape the direction of luxury retail in the country.
Following the press conference, the Piaget team attended an intimate dinner at Vici Restaurant, where leaders from both brands, alongside special guests, celebrated the enduring collaboration. The evening blended fine dining with thoughtful conversations on craftsmanship, heritage, and the future of luxury in Africa. Reflecting on the synergy between the two houses, Comar noted that the connection between Piaget and Polo Luxury has always felt “perfectly aligned.”
Through the press engagement and the private dinner experience, the visit reaffirmed the shared vision between Piaget and Polo Luxury, one rooted in excellence, innovation, and the continued elevation of luxury culture in Nigeria.
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